Google Analytics can help you gain key insights into your site traffic and performance reports. By learning what draws visitors to your site, how they navigate your site and where they bounce, what leads to conversions, and what causes shopping cart abandonment, you can make changes to your site and marketing campaigns to help increase sales and revenue.
Once you have successfully set up a Google Analytics account, you'll see data in most of your Google Analytics reports, including traffic referral information, user characteristics, and browsing information. It may take 24 hours for data to appear in your reports.
To learn how to enable Google Analytics tracking for your Merchant Solutions store, please see our Getting Started help section.
Some of the high level reports that will be available:
- Real time visitor data - monitor activity on your site in the last 30 minutes.
- Traffic data - visits, page views, bounce rate, referral sites and more.
- E-commerce data - sales, orders, conversion, average order size and more.
With Google Analytics you can now accurately track checkout data! Our new implementation accounts for store and checkout domains being different, and ensures that conversion data is reported accurately despite the domain cross-over during order placement. This will be reflected in the Sales Performance and Transaction reports. Please also take note of the Privacy section in Google Analytics' Terms of Service.
Note: To learn how to set up Google Analytics for WordPress or any website, visit this GA4 help page. WordPress provides a variety of Google Analytics plugins that make it easy to install GA4 ID tags.
