You must have a Google Analytics account to activate this feature. If you don't yet have a Google Analytics, please sign up here, then complete the necessary setup steps.

Important: If you previously added Google Analytics to your store by manually inserting the tracking code through Store Editor, that code will need to be removed and the Store Editor published. Otherwise, the new Google Analytics 4 ("GA4") tracking information will not function properly.

Jump to:

• Configure Google Analytics
• Enable Google Analytics
• Update to Google Analytics 4

Configure Google Analytics

Within your Google Analytics account, complete the following steps to prepare your Google Analytics account to be used with your store:

• Create a Google Analytics 4 property for your store
• Add a Data Stream to the property
• Retrieve the Measurement ID for the property

A configuration will also need to be added to link the store domain to the checkout domain.

1. In Google Analytics, go to Admin
2. Under the site property, click Data Streams
3. Click on the stream then Configure tag settings
4. Configure your domains and click Add Condition
5. Add your root domain name (the domain name without 'www') and 'order.store.turbify.net'.
   
   Note: If you are using a custom checkout domain, it is not necessary to supply the 'order.store.turbify.net'.
6. Click Save. This update will take effect immediately.
   

Enable Google Analytics in Merchant Solutions

1. Sign in to your My Services page.
2. Click the Store link.
   
3. Under Statistics, click the Enable Analytics link.
   
4. Enter your Google Analytics measurement ID as your tracking ID and click the Enable Google Analytics button.
   
   Note: Your Google Analytics measurement ID will look something like: G-XXXXXXXXX. Learn more.
5. Return to Store Manager and publish your Order Settings.
   

Update Google Analytics from Universal Analytics to Google Analytics 4

On July 1, 2023, Google stopped processing data for Universal Analytics and replaced it with Google Analytics 4. Merchant Solutions accounts previously using Universal Analytics will need to update settings in their Google Analytics account and Store Control Panel to continue using Google Analytics with their store.

1. Migrate your existing Google Analytics account to Google Analytics 4. During the migration, be sure to:
   • Create a Google Analytics 4 property for your store
   • Add a Data Stream to the property
   • Retrieve the Measurement ID for the property
   • Add the domain name configuration to link your store and checkout
2. In the Store Control Panel, disable Google Analytics.
3. Enable Google Analytics again, entering your new Google Analytics measurement ID as your tracking ID.
4. After Google Analytics is enabled, be sure to publish your Order Settings in the Store Manager.

Note: Google Analytics 4 accounts migrated from Universal Analytics may be automatically configured with GA4 properties that only contain basic features. Advanced configuration in Google Analytics may be needed to fully enable GA4 support for those properties. Visit the Google Analytics help page on the UA to GA4 property migration for more information on this.